Instagram.com is a popular social media platform where millions of users can share photos and videos, discover and interact. It offers an environment where users can instantly share daily life events, travel memories, food experiences and many other topics. The main purpose of Instagram is to enable users to interact with each other, discover different content and share their world with other people. On this platform, users can create their own profiles, share their photos and videos, and personalize their content with various filters and editing tools. In addition, thanks to features such as story sharing, live broadcast and IGTV, users can produce and share different types of content. Instagram's user experience is quite impressive. Users can like, comment, send messages and tag the content they encounter on the platform. Additionally, thanks to the discovery section, users can discover and follow accounts that have similar interests to them. This way, users can stay up to date on the topics they want and communicate with people with different perspectives. Although Instagram is a platform generally preferred by young users, it is seen that people of all ages and with different interests also use it extensively. Many different users who produce and request content on different topics such as fashion, travel, food, beauty and sports are on Instagram and actively share. As a result, Instagram.com is the social media platform preferred by millions of people for sharing visual content. It attracts users' attention and creates loyalty with its user-friendly interface, rich content variety and constantly updated features. Beyond being a network where users share their lives, Instagram has an important place in the digital world as a platform that gives them different perspectives, inspires and provides interaction opportunities.