Marketers on the Move: Edo Japan names new senior marketer
Plus, Globe vet to lead St. Joseph’s Healthcare Hamilton comms.
More Canadian CEOs believe in AI’s competitive advantage: IBM
But the study reveals fewer Canadian execs see customer experience as important for enterprise transformation.
Ontario Beef wants consumers to ask butchers more questions, regardless of topic
The digital-first campaign aims to empower more beef customers.
People Moves: Kraft Heinz promotes VP, marketing and strategy for Canada
Also, Cossette and NFB announce promotions.
Heineken is reframing football fandom ahead of Champions League battle
The beer brand is engaging with fans of The Beautiful Game to reclaim fandom as a badge of honour.
Why Rethink shot a documentary about A&W’s Whistle Dog revival
The doc has been selected to 42 film festivals in 15 countries around the world.
Canada helps drive Costco sales growth
Costco is expanding its delivery relationship with Uber, expanding to Canada and 17 U.S. States.
Industry Moves: Brand Momentum vet launches People
Also, Klick Labs looks to bust fake AI voices and SitePartners plans a move.
CMA appoints Alan Depencier as new board chair
The organization also elected five new directors to its board.
Samsonite Canada touts its brand and product longevity in latest “Bring It” campaign
A partnership with Canadian Olympian Brandie Wilkerson emphasizes the brand’s durability.
Goldfish wants a lift from a light product innovation
The brand is offering up an innovation to younger consumers, who may wrongly associate the crackers with kids.
Agency Wins: BBL snags Museum of Toronto remit
Plus, Eataly North America picks a new comms AOR.
Data consultancy launched by ex-Cossette VP
Mantis is the brainchild of former Magnet SVP Janice Liu.
Tennis Canada emphasizes strength of women’s game in new creative
The sports organization’s latest campaign promotes the upcoming National Bank Open.
