Discover how AI is revolutionizing the travel industry, offering personalized experiences and driving revenue growth. From natural language queries to predictive analytics, explore how marketers leverage AI for optimized interactions. Dive into Google's Performance Max and other AI-driven strategies shaping the future of travel. Embrace AI now to unlock transformative possibilities and reshape the industry. Read more in the full article. READ MORE
HOTEL BUSINESS REVIEW
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F&B innovation is crucial in the ever-evolving hospitality industry. To maximize profit, hotels need to understand their audience, embrace local culinary traditions, prioritize sustainability, collaborate with industry experts, and establish a strong online presence. By staying true to their brand identity and offering unique dining experiences, hotels can attract and retain customers while adapting to trends for long-term success. READ MORE
A centralized talent sourcing program can revolutionize hiring in the hospitality sector by tackling staffing issues with enhanced speed, cost-efficiency, and consistency. Leveraging technology and automation, hotel companies can streamline recruitment, reduce expenses, and guarantee a uniform experience for candidates, markedly improving operational performance and establishing new benchmarks for talent acquisition and hiring within the hotel industry. READ MORE
Hotel companies are starting to embrace new technologies based on advanced sleep science to optimize the delivery of the hospitality industry's most essential service, a good night's sleep. New technologies being implemented in hotel and resort properties include climate-controlled smart beds, circadian lighting, sleep-tracking devices, pioneering aromatherapy, innovative acoustics, and recent AI applications to sleep-lab analyses. READ MORE
Sustainability has become of increasing importance across all industries; however, hospitality has lagged in adoption of sustainable practices - much of which could be due to a lack of awareness around the industry's negative environmental impact, as well as the innovative solutions at our fingertips to make a real difference. By marrying sustainability and innovation, hotels can completely transform operations and the guest experience. READ MORE
There is a lot that goes into hiring the best leaders, but often the vision gets cloudy when you are under stress to achieve results. Learn how to stay focused on the process that will help you secure covenantal leaders. This article, along with the February 2024 article on the same, as well as the series to follow quarterly, is intended for leaders in hospitality making hiring decisions. READ MORE
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The hospitality industry has been in survival mode since the onset of the pandemic. Even now, three years removed from March 2020, hoteliers grapple with staffing issues and the ability to maintain brand standards for product and service quality. It's time to transition from surviving to thriving. Don't just give employees tasks to work on, give them a purpose to work toward. READ MORE
So many hotels today are using labor shortages and COVID cutbacks as an excuse for maintaining reduced guest services. But is this wise? From an operational point of view, we need to focus on a general redirection of services and amenities, explore new ways to connect with guests, and adapt an overall "smart service" management mentality in order to set our properties apart. READ MORE
